How Much are Sponsored Tweets Worth?

Have you ever wondered how much a sponsored tweet from a celebrity or athlete is worth? Well according to a recent survey, advertisers find a sponsored tweet is worth about $63 and publishers value a sponsored tweet about $134. This discrepancy is most likely because the true value of a sponsored tweet has not been established, considering they are still fairly new.

Sponsored tweets are slowly becoming big business as more advertisers try to connect with publishers. So far in 2011, 62.8% of respondents said they had been paid in some way for a sponsored tweet, up from only 57.6% in 2010. However, about 10% of people said they have not or would not ever consider accepting compensation for a sponsored tweet or other form of advertising.

Regardless, sponsored tweets look to become big business for users on twitter with large followings. A couple sponsored tweets a day could make for some nice pocket change or even enough to make a serious living off of.